ApexSQL Reseller Guide
Earn 40% discounts within a fast and convenient reseller system.
Sign-Up
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How do I become an ApexSQL Reseller?
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To apply to the program you can simply email us at sales@apexsql.com. But to benefit from the share-it! - Digital River online reselling portal you would need to also sign up on share-it! - Digital River. We'll approve your application after a review.
Then Email sales@apexsql.com with full Name and company information (i.e. website, phone number etc) for posting on this Reseller Page. Please ensure generic email is specified sales@reseller.com vs. john.ryan@reseller.com so emails aren't made obsolete with employee turnover.
Important Links
Click Here for a Current List of Local Resellers.
Click Here for a Reseller
Portal FAQ from share-it! - element 5.
Click Here for the Reseller Newsletters.
For questions concerning anything listed or not listed this page, please contact sales@apexsql.com.
Discounts
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What reseller discount do I get?
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40% for Resellers outside of the United States.
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How do I get the discount?
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All orders processed via the share-it! - Digital River reseller portal will automatically have a discount applied. For manual orders, purchase orders etc. processed through our office directly we'll calculate the discount on any quotes or Purchase Orders.
Purchase Process
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How can I make sure customers buy directly from me and don't just order directly from ApexSQL website?
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You can offer lower price to your customers for ApexSQL Software than is published on our website. You can offer value added services like phone support, credit, accepting payment in local currency, service professionals who speak local language etc. All of which encourage local customers to buy via your company.
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How do I execute an order/transaction for my customer?
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Resellers order online via our 3rd party fulfillment system - share-it! - Digital River. This is an easy and effective way to execute reseller transactions and a variety of payment methods and currencies are supported. Simply enter in the customers information in the Ship To section and your (Reseller) information in the Bill To section of the order form. To begin an order simply go to our Purchase page and click a Buy Now link.
When prompted to login, use your Reseller ID you have obtained when your reseller application was accepted and confirmed as the User ID, and the password you entered in the Reseller application.

After you have logged in you will see the reseller discounts appear in the final step of the order.
Or you can contact us directly at sales@apexsql.com to get a quote or submit a purchase order. We can also process orders via the phone.
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How is Fulfillment and Shipment handled?
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share-it! - Digital River will fulfill directly to the customer by emailing unlock codes. If Physical Media / CD was chosen share-it! - Digital River will ship directly to your customer.
We can also fulfill orders directly via our Headquarters office.
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What payment options are available?
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You can pay via Credit Card, Cash, Check, Wire Transfer.
Reseller FAQs
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Can you tell me more about the Reseller Program?
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The ApexSQL Reseller program is a great way to direct sell to your customer who contact you via Phone or Email and are interested in non-online type order transactions.
You can process orders for ApexSQL via the share-it! - Digital River Reseller Program which allows you to register and get terms to purchase the software at a significant discount, and then process orders quickly and easily - shipping software to your customers while getting billed yourself.
You can always order with us directly as well - by contacting us by email, phone etc but share-it! - Digital River provides some convenient payment options like wire transfer etc and also has representatives that support a variety of languages.
Click Here for an Reseller FAQ from share-it! - element 5.
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What are the benefits of being an ApexSQL Reseller?
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We constantly get requests for names of local resellers that our customers want to purchase. When we get them we will refer them to your company via our reseller page, giving you business/customers, and provide a reseller discount. You are also free to set higher local prices to increase your margin for providing customer convenience etc.
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What are the differences between being a Reseller and being an Affiliate?
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A reseller is an active model. You purchase the software at a discounted price from ApexSQL and resell it at the full price, at least. Since you are purchasing the software from us, you are assuming some risk (i.e. customer may not pay you).
The Affiliate program is a passive model where you attempt to refer customers directly to our purchase pages, while tagging the referral with an affiliate ID. share-it! - Digital River uses this ID to credit you for successful referral and calculate your earnings.
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Can I set the Price of the software I sell to the end customer myself (for example if I price it higher as part of a Value added package)?
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Yes. As a reseller, you are allowed to set your own prices for our products. Your discount comes off our MSRP *.
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How are my sales tracked?
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You can have a share-it! - Digital River Customer login to track your sales. We will also be able to track sales by reseller vs. internal systems.
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How are customer referrals handled?
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We will direct all inquiries to the Reseller List page, where customer can reference the local reseller themselves.
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Why are there more than one resellers listed for my country?
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We plan to include all resellers that ask to be posted. Order will be determined by sales volume. Inactive resellers, or resellers who have customer complaints, etc will be eventually removed. Email sales@apexsql.com for information about exclusivity.
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How can I place purchase orders via share-it! - Digital River?
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Please click Here for more information on placing purchase orders via share-it! - Digital River.
Click Here for General purchasing questions.
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As a reseller, I'd like a vendor placement on ApexSQL's website. What do I do?
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Localize/translate ApexSQL Data sheets and get killer Vendor placement on the ApexSQL website. We’re partnering with local resellers like you to translate our data sheets into different languages. These translated data sheets will then be posted on the Localized Datasheet section of our product pages. Your contact information will be displayed on the data sheet's footer encouraging readers and potential customers to buy directly from you. For those who translated our datasheets ApexSQL will also increase reseller's commission to 50% (one per country) on a first come first serve basis. Contact sales@apexsql.com for a Datasheet pack (English version of ApexSQL's data sheets in Word format). Send us back the translated Datasheets plus your contact information and we will take care of the rest.
Another way is to create subtitles for ApexSQL's training videos. Simply download our videos, translate them to your local language, and send us the video w/ the subtitle translation. Watch a sample here. Again this is on a first come first serve basis.
* MSRP = Manufacturer Suggested Retail Price
share-it! - Digital River Contact Information
* Customer Service USA
(Language: English)
share-it!
9625 West 76th Street, Suite 150
Eden Prairie, MN 55344, USA
Phone: +1 952 646-5747 (for calls from outside the U.S.) or +1 800
903-4152 (for calls within the U.S.)
Fax: +1 952 646-4552
* Customer Service Germany
(Languages: German/English/French/Italian/Spanish/Portuguese)
share-it! - element 5
Vogelsanger Str. 78
50823 Cologne, Germany
Phone: +49 221 31088-20
Fax: +49 221 31088-29